Diffusion of Innovation - Tik Tok

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 Tik Tok is a platform that has been growing immensely the last two years. What is it? Tok Tok is a platform that allows people to share short videos between 15-60 seconds on just about anything. It is one of the fastest-growing apps on the market and if very popular for an audience of the digital age. The platform was originally known as Musically, which was again a video platform but more solely focused on music videos. It wasn’t until 2017 that Tik Tok took over.



Due to the global pandemic taking place in our world today, Tik Tok usage spiked during the nationwide quarantine. People created content in their stay at home free time, and enjoyed watching other peoples creations. Tik Tok trends are another crucial thing that people keep track of and and incentive for people to stay up to date. The freedom of the videos posted on Tik Tok allows there to be something for just about anyone to enjoy. 

Although Tik Tok has experienced a recent spike in usage it took users a long time to adapt and use the app. These people who were late to adopt are called laggers. These are people that you will not find on social media platforms too often. They either don’t stay updated on social media trends and usage or also can be fearful or privacy violations and providing personal information. 

A negative trait about the app is in-fact its privacy policies. Speculation circulated through the Tik Tok community last year of China being able to hack into accounts and steal personal information of your phone while using the app or having it open. It’s hard to say what is true, but President Donald Trump did threaten to ban the app in multiple statements this year. This gives reason to believe there might be some major cons that come with the app does showcase many positive attributes. Not only is the content entertaining but it allows people to fully be themselves and be vocal about beliefs. Tik Tok continues to grow not only in user followings but in developing safer guidelines for the platform.


Sources:

https://www.businessofapps.com/data/tik-tok-statistics/

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